For PR Professionals & Expert Sources
PR firms pay for speed, intelligence, and scale. Journalists search for free. No one pays to rank higher.
Inside Pitch builds source profiles from public records — your clients are likely already in the system. Your subscription gives you tools to manage journalist interest, not influence who gets found. Read our editorial promise →
For individuals getting started
For independent experts & solo practitioners
Everything in Free, plus:
For PR firms & comms teams
Everything in Expert Pro, plus:
For large agencies & comms orgs
Everything in Agency Pro, plus:
Search 50,000+ expert sources, connect with one click, and never receive a cold pitch. Your experience is funded by the supply side — PR firms and experts pay for tools, not placement.
Start Searching →Paid accounts get better tools. They never get better placement. Here's how that works.
Rankings are based on relevance, credentials, appearance history, and data completeness. Payment status is never a factor. A free account with a complete profile outranks a paid account with a sparse one.
Subscriptions unlock workflow tools: faster notifications, analytics, team management, Story Ideas. These make you more responsive and informed — but they don't change where you appear in search results.
Journalists see source profiles and response speed. They don't see your tier or what you pay. Every search result shows the evidence trail — why this person was recommended, based on what public data.
Inside Pitch builds source profiles from public records — not from PR account sign-ups. When you create an account, you associate yourself with profiles that already exist.
News articles
Quotes and expert commentary from earned media
Press releases
Executives and spokespeople from wire services
Conferences
Speakers and panelists from industry events
Universities
Faculty experts from top research institutions
No. Never. Rankings are based on relevance, credentials, and public data completeness. Paying for a subscription gives you better tools to manage journalist interest — not better positioning in search results. A free account with rich public data will outrank a paid account with sparse data.
Journalists see source profiles (name, title, company, expertise, media history) and response speed indicators. They never see your pricing tier, whether you're on a free or paid plan, or any internal analytics. The platform looks identical to journalists regardless of what the source side pays.
The free tier is permanent and genuinely useful — it's not a trial. You can receive journalist requests, respond through the platform, and manage up to 5 source associations forever. Upgrade when the additional tools are worth it to you.
They probably do. Inside Pitch builds profiles from public records — news articles, press releases, conference appearances, and university directories. When you create an account, you associate yourself with those existing profiles to manage inbound journalist requests. You don't need to create profiles from scratch.
Story Ideas is a section of Inside Pitch where PR firms post story angles, trend briefings, and timely content hooks. The critical difference from other platforms: journalists are never sent these ideas. Instead, journalists browse and search Story Ideas on their own terms — like searching for sources, but for story inspiration. Nothing is pushed. It's entirely journalist-initiated.
On the free tier, after a journalist contacts you through Inside Pitch, you can add that journalist to your allow-list. Next time they reach out about any of your sources, the connection happens instantly — no approval step needed. To proactively allow-list outlets or publications before they contact you, upgrade to Expert Pro.
Create a free account, associate with your sources, and start receiving journalist interest. No credit card required.
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